|
Characteristic:
|
6
|
7
|
8
|
9
|
10
|
|
Gender
|
M
|
F
|
F
|
M
|
M
|
|
Occupation
|
W
|
S
|
S
|
S
|
S
|
|
Bought
happy meal before?
|
YES
|
YES
|
YES
|
YES
|
YES
|
|
For
who?
|
Own
|
Cousin
|
SISTER
|
Girl
friends
|
OWN
|
|
Because
of the toys?
|
YES
|
Yes
|
YES
|
YES
|
YES
|
|
Have
collection?
|
YES
|
Yes
|
NO
|
YES
|
YES
|
|
Example?
|
Minion
|
Minions
|
|
Hello
Kitty
|
Minion
|
|
Reasons?
|
Collection
|
Cute
|
|
Because
of girl friends like it.
|
Collection
|
|
Willing
to line up?
|
Yes
|
YES
|
YES
|
YES
|
YES
|
|
How
long willing to wait?
|
2
hour
|
Around
1 hour
|
Until
can get it
|
Until
can get it.
|
Until
can get it.
|
|
Characteristic:
|
1
|
2
|
3
|
4
|
5
|
|
Gender
|
M
|
M
|
F
|
F
|
M
|
|
Occupation
|
W
|
W
|
S
|
S
|
S
|
|
Bought
happy meal before?
|
YES
|
YES
|
YES
|
YES
|
YES
|
|
For
who?
|
Cousin
|
Own
|
Own
|
KID
|
KID
|
|
Because
of the toys?
|
Yes
|
YES
|
YES
|
YES
|
YES
|
|
Have
collection?
|
Yes
|
YES
|
YES
|
YES
|
YES
|
|
Example?
|
Minion
|
Pokémon
|
Snoopy,
hello kitty
|
Minion
|
Tarzan
set
|
|
Reasons?
|
|
Like
it, wish to get it.
|
Like
it, friends
|
Limited
edition
|
Like
it so much
|
|
Willing
to line up?
|
Yes
|
NO
|
YES
|
YES
|
Yes
|
|
How
long willing to wait?
|
15min
|
waste
time
|
1-2hours
|
1-2
HOUR
|
<2hour
|
10 of the customer, 6 of the male customer has bought
the happy meal before, and 4 of the female buy the happy meals before.
Most of the customers are student which are 70
percent, and 30 percent are working. It is because much of the students from
TARC are living in this area.
In this result, consumer will buy the happy meal to
their own, or buy to the kid. It also state that, happy meal not just for the
kid, it also have much adult to consume it.
The minion is the top of the collect in this year,
because of the Despicable Me movie and the game influence customer wish to
collect these toys. Other toys that customer has interest to collect such as
Hello kitty, Trazan, snoppy, and Pokemon.
Most of the customer is because they like the toys,
so that they want to collect it, and some customer just because of the friends
influence and have a collection then only buy the happy meal and take the toys.
Limited people say that, the toy is cute and limited so they wish to get it.
In last but not least, in my research most of the
people will willing to line up a long queue to get their interest toys, if they’re
really like it, and there are willing to wait more then 1 hours, or some people
will line up the queue until can get the toys.
Toys that customer collected:
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